The top 25% of U.S. adults on TikTok by posting volume produce 98% of all publicly accessible videos from this group.
TikTok use is especially prevalent among younger adults – 56% of all U.S. adults ages 18 to 34 say they use the platform. But 52% of users in this age group have posted a video to their account. Also, the typical TikTok user does not customize their profile.

A new cybersecurity study unveiled a "gold rush" in the dark web with verified X accounts.

Researchers have found that algorithmic recommendation systems like TikTok could effectively wall people off from news content: “The For You Page algorithm surfaces virtually no news content, even when primed with active engagement signals,” the authors concluded.

The numbers confirm what many of us have long suspected — that Twitter wasn’t worth the effort, at least in terms of traffic

Daily active users of Facebook and time spent on the app in Canada have stayed roughly unchanged since parent company Meta started blocking news there at the start of August, according to data shared by Similarweb

Die Wirkung der Empfehlungs- und Sortieralgorithmen von sozialen Netzwerken war lange unklar. Eine Analyse zu Facebook und Instagram bringt Licht ins Dunkel.

One in ten adults used Tiktok for news in 2023, putting it on a par with The Guardian.

A recent report by Statista Market Insights suggests that Instagram might dethrone TikTok by 2027 as the App with highest user growth.

The voicemail might be dead, but the quick little audio note is thriving. A recent YouGov poll conducted by Vox found around 30% of respondents communicate via voice note "weekly, daily or multiple times a day," with around 43% of respondents between 18 and 29 years old saying they do so at least weekly.

In Dash Hudson’s latest TikTok, Instagram, and YouTube benchmark reports, uncover which KPIs are critical to brands’ social strategies and learn how leading brands are staying ahead of the competition.