A look at TikTok's dogged e-commerce push by subsidizing sales and promoting sellers in user feeds, as ad sales weaken and social media stagnates

One-click buying could be a lure, and clearly, based on these stats from TikTok, there is a willingness to spend in-stream for certain elements.

Live shopping hasn’t caught on with Western audiences, which is why Instagram will focus on ads instead of live streaming shopping.