TikTok users sent over $250 million in digital gifts to live-streamers in the app in Q3 alone
One-click buying could be a lure, and clearly, based on these stats from TikTok, there is a willingness to spend in-stream for certain elements.
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Instagram Announces Removal of Live Stream Shopping Elements
Live shopping hasn’t caught on with Western audiences, which is why Instagram will focus on ads instead of live streaming shopping.
Amazon is paying influencers to use its TikTok competitor, 'Inspire.'
Amazon is the latest platform to recruit influencers to post short vertical videos in order to compete with TikTok and attract customers.
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